footing foot‧ing [ˈfʊtɪŋ] noun
1. a sound/firm/solid footing good financial arrangements under which a business operates:
• He has put the company on a sound financial footing.
2. on an equal footing/on the same footing if two people, companies etc deal with one another on an equal footing or on the same footing, they do so on the basis that neither side is more important or in a stronger position than the other:
• The new guidelines are intended to put women on an equal footing with men.
• It is vital that all parties to takeovers proceed on an equal footing.
* * *
footing UK US /ˈfʊtɪŋ/ noun
► [S or U] the way in which a business operates, and the set of conditions that influences it: on a firm/solid/sound footing »
Officials said they were moving quickly to correct any deficiencies and get the fund back on solid financial footing.
on a commercial/legal/competitive footing »Virtually all key state-owned enterprises have been placed on a commercial footing.
► [C, usually singular] a first position that a company achieves in a particular market, industry, etc., that they hope to improve in the future: gain/get/find a footing (in sth) »
The company has struggled to find a footing in an industry suffering from overcapacity.
Financial and business terms. 2012.