R and D R and D also R&D noun [uncountable] MANUFACTURING
1. research and development; the part of a business concerned with studying new ideas and planning new products:
• We attempt to relate expenditure on R and D to performance.
• Dunlop's R and D manager Bob Haines
2. research and development; the department in a company responsible for developing new products, improving existing products etc:
• She works in R and D.
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R and D UK US (also R & D) noun [U]
► PRODUCTION ABBREVIATION for research and development: the part of an organization that works to improve its products and develop new ones, or the activity of doing this: »
The mobile communications group realizes it needs to invest more in R & D to keep up with the market leaders.
»His department is R and D.
Financial and business terms. 2012.