The fee charged by a mutual fund at purchase of shares, usually payable as a commission to a marketing agent, such as a financial adviser, who is thus compensated for assistance to a purchaser. It represents the difference, if any, between the share> purchase price and the share net asset value. Bloomberg Financial Dictionary
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sales charge UK US noun [C]
► FINANCE, STOCK MARKET, INSURANCE an additional amount of money that you pay when you buy shares, insurance, or other financial products from a broker: a sales charge on sth »
There is no sales charge on dividends that are reinvested in additional shares.
»Thousands of people taking out pensions have been hit by crippling sales charges.
Financial and business terms. 2012.