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actual price UK US noun [C] FINANCE, COMMERCE
► the price of a commodity (= a product such as oil, metal, grain, or coffee) that can be sold and delivered immediately: the actual price of sth »
To see the actual price of gold you have to look at what dealers are charging.
► the price of something when costs such as taxes, interest, etc. are included: »
Leasing is a complicated option, and dealers in most states don't have to tell you the actual price you are paying for the car.
Financial and business terms. 2012.