part of a market that a company obtains, hoping to obtain more of the same market or part of another larger market that is near the first one:
• Telefonica gained a key beachhead in Brazil when it won control of CRT.
* * *
beachhead UK US /ˈbiːtʃhed/ noun [C] COMMERCE
► a position in a market that a company achieves and that it hopes to make stronger in the future: »
We acquired 49% of the company, providing us a valuable beachhead in the growing Asian market.
gain/establish a beachhead »The company are keen to establish a beachhead in California's lucrative energy market.
Financial and business terms. 2012.