1. producing or using new and interesting ideas:
• The movie company has come under criticism for focusing too heavily on marketing and not enough on creative issues.
• He regularly gives lectures and classes on creative thinking.
2. MARKETING relating to the work of producing advertisements etc at an advertising agency, rather than management of the agency:
• She is leaving the agency to take a senior creative position elsewhere.
— creativity noun [uncountable]
— creativeness noun [uncountable]
* * *
Ⅰ.
creative UK US /kriˈeɪtɪv/ adjective
► producing or using original and unusual ideas: creative artist/designer/person »
We attract creative people who want to get involved in building companies up.
creative ability/potential/talent »Every member of the organization has creative potential.
»We felt that it was a creative solution to a difficult problem.
creatively adverb
► »
Working in a cutting-edge environment makes us think more creatively.
creativity noun [U]
► »
The organization celebrates and rewards creativity in its staff.
Ⅱ.
creative UK US /kriˈeɪtɪv/ noun [C]
► INFORMAL a person whose job is to suggest new ideas or design, draw, or write things: »
The company has a team of 10 creatives working on the project.
Financial and business terms. 2012.