using or involving two or more different forms of media (= ways of communicating information or news to people, such as newspapers, television, or the Internet ) :
• a cross-media advertising campaign
• Government restrictions on cross-media ownership will prevent national newspaper owners holding more than a 20 percent stake in television companies.
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cross-media UK US adjective
► COMMUNICATIONS involving more than one form of public communication: »
Their advertising campaign includes cross-media coverage on television, radio, newspapers, and the internet.
Financial and business terms. 2012.