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direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING
► the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet: »
Direct marketing advertising is targeted, in that it seeks to create direct contact with individual consumers.
»direct marketing agency/company/consultancy
»Our initial plan includes newspaper and magazine ads as well as a direct marketing campaign to targeted consumers.
direct marketer noun [C]
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They help direct marketers target their markets by providing consumer and business data, software, and consulting services.
Financial and business terms. 2012.