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distribution channel UK US noun [C] (also channel of distribution, also marketing channel)
► COMMERCE, MARKETING one of the methods that are used for selling a company's products or services, for example, selling them through a distributor or a retailer (= store): »
Independent tire dealers remain the dominant distribution channel for passenger tires in the United States.
»a direct-to-retailer channel of distribution
Financial and business terms. 2012.