high end ˈhigh end noun [singular]
1. FINANCE if a figure, amount etc is at the high end of what people expected it to be, it is near the top of that range:
high end of
• The company's fourth-quarter profit was near the high end of analysts' estimates of 11 to 14 cents a share.
2. MARKETING the high end of a market or product range consists of the most expensive products in that market or range:
high end of
• The company continued to aim at the high end of the dishwasher market, where sales weren't large but profits were.
Financial and business terms. 2012.