interactive television, computer software etc allows the person using it to affect what happens on the screen:
• technology that will let people play the lottery via the internet, mobile phones and interactive television
• a world-wide publisher of interactive entertainment software.
— interactivity noun [uncountable] :
• The most noticeable feature of the Internet is its two-way interactivity.
* * *
interactive UK US /ˌɪntərˈæktɪv/ adjective
► IT used to describe a system or computer program that is designed to allow the user to exchange information with it: »
Customers touch the screen on the interactive display to check if a product is in stock.
»We produce interactive games for small children.
interactive with sb »The program is interactive with the user.
► used to describe two things that affect each other when they are put together: be interactive with sth »
The level of service is interactive with the cost structure.
► involving communication between people: »
an interactive training workshop
interactively /ˌɪntəˈræktɪvli/ US /-ṱɚ-/ adverb
► »
Customers can buy products interactively through the website.
Financial and business terms. 2012.