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Ⅰ.
market test UK US noun [C] MARKETING
► a test to see if a product or service is bought or liked by a small group of customers in a small area. If the market test succeeds, the product can be made available to more customers or if not, it can be changed and tested again: »
A market test of new packaging will begin this month.
Ⅱ.
market test UK US (also market-test) verb [T]
► MARKETING to do a market test on a product: »
All four market-tested designs failed to attract attention from consumers.
market testing noun [U]
► »
Market testing of new bioengineered crops is a key part of our strategy.
Financial and business terms. 2012.