Akademik

mass market
mass market mass market market1

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Ⅰ.
mass market UK US noun [C, usually singular] MARKETING, COMMERCE
a market of as many people as possible, not just people with a lot of money or particular needs or interests: »

There's no mass market for the magazine.

»

They sell high-end furniture that is not aiming for the mass market.

Ⅱ.
mass market UK US (also mass-market) adjective [before noun]
used to describe a product that is intended to be sold to as many people as possible, not just to people with a lot of money or particular needs or interests: a mass market product/brand/car »

For the first time, GPS navigators were seen as a mass market product.

»

a mass market retailer/business/company

»

The service will not be limited to business users, but will have mass-market appeal.


Financial and business terms. 2012.