Akademik

medium

▪ I. medium me‧di‧um ¹ [ˈmiːdiəm] adjective

of middle size, between small and large:

• Disposable nappies come in small, medium and large sizes.

• Small and medium firms will benefit most from the new rules.

[m0] ▪ II. medium medium ² noun mediums _PLURALFORM or media _PLURALFORM [-diə] [countable]

a way or means of communicating or trading:

• Television is still the favourite medium for advertisers.

• The US currency often serves as a medium for transactions in other currencies.

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Ⅰ.

medium UK US /ˈmiːdiəm/ noun

► [C] (plural media or mediums) COMMUNICATIONS a method of communication or entertainment, for example television, radio, or the internet: a medium of sth »Interactive TV opens up the medium of television to the participation of individuals.
a medium for sth »The internet is a growing medium for uncensored information and discussion.
»Typically cinema is the chosen medium for visualizing the future.
advertising/communications/marketing medium »Many businesses are finding Web video an attractive marketing medium.
digital/interactive/storage media »The government has identified digital media as a key opportunity.

► [C] (plural media or mediums) something that is used as a way of creating or expressing something else: a medium for sth »Products are the medium for communication between corporations and the market.
a medium of sth »Body language is often consciously used as a medium of expressing thoughts and feelings.
through the medium of sth »They advertise through the medium of direct mail.

► [C, usually singular] COMMERCE a size of clothes that is between small and large: »Could I try on a medium, please?

→ See also DISPLAY MEDIUM(Cf. ↑display medium)

Ⅱ.

medium UK US /ˈmiːdiəm/ adjective

► used to describe something that is between small and large in size: »Production of existing small and medium cars will continue at the plant.

Financial and business terms. 2012.