Akademik

sell
I. sell sell 1 [sel] verb sold PTandPP [səʊld ǁ soʊld]
1. [intransitive, transitive] COMMERCE to give someone property, assets, goods, services etc in return for money:

• Chrysler plans to raise cash by selling assets.

• Investors are selling more aggressively ahead of quarterly earnings reports.

sell something to somebody

• Canada's largest oil and gas concern will be sold to the public through a series of share issues.

sell something for

• He was forced to sell the magazine for $29.1 million.

2. [transitive] COMMERCE to make something available for people to buy:

• In most countries, the firm sells its hi-fi equipment under the name Kenwood.

3. sell at/​for £100/​$3,000 etc COMMERCE to be offered for sale at a particular price:

• High-priced desktop computers sell for $20,000 and up.

4. [transitive] MARKETING to encourage people to buy something:

• Reebok hopes their new promotion will sell the sportswear range.

5. [intransitive] COMMERCE to be bought in large quantities:

• Corporate bonds issued this year have sold fast.

• Many companies are developing packaging that both protects the environment and sells.

6. sell yourself to impress people with your abilities and good qualities:

• He believes in his company, and he sells himself, marketing his own beliefs.

— see also contract to sell, hard sell
sell something ↔ forward phrasal verb [transitive]
FINANCE to agree to sell a commodity (= oil, metal, farm product etc) at a fixed price for delivery at a later date:

• If you're selling forward 207 tons of gold, you need confidence you're going to produce it.

sell something → off phrasal verb [transitive] COMMERCE
to sell all or most of an industry, company, business etc, usually at a low price:

• He plans to break the company up and sell it off as several independent businesses.

• The privatization of state enterprises will be delayed until they can be sold off at a better price.

— see also sell-off
sell on phrasal verb [transitive]
1. sell somebody on something to persuade someone to buy a particular thing or support a particular idea:

• Many consumers are sold on the company's environmental message.

• With any new product, you have to sell consumers on the idea.

2. sell something on COMMERCE to sell something immediately after buying it:
sell on sell something on to somebody

• The shares were sold on to another party.

sell out phrasal verb
1. [intransitive, transitive] sell something ↔ out FINANCE if an investor or owner of a company sells out, they sell their investments or the company:

• Relations between the directors are strained, and shareholders have said they would like to sell out.

sell out to

• They announced that they were selling out to a Japanese company.

2. [intransitive] COMMERCE if a shop sells out of a product, it has no more of that particular product left:
sell out of

• Some retailers had sold out of the new games console within twenty-four hours.

3. [intransitive] if a product, seats at an event, tickets for a journey etc sell out, there is none left:

• First-class cabins are starting to sell out on some transcontinental flights.

— see also sell-out
sell up phrasal verb [intransitive] FINANCE
to sell almost everything you own, especially your home or business:

• He resigned his job, sold up and bought air tickets for all the family.

  [m0] II. sell sell 2 noun MARKETING
1. [countable, singular] a product, idea, service etc that you sell or try to sell:

• Despite spending more than £10 million on ads, the product was a tough sell (= difficult to sell ) .

• There was a lack of confidence that the computer would be an easy sell (= easy to sell ) .

2. hard sell when a salesperson uses a lot of pressure to make a customer buy something:

• A successful salesperson has to be good at the hard sell.

3. soft sell when someone tries to encourage and persuade a customer to buy something, rather than using a lot of pressure:

• The soft sell works in four out of five cases.

* * *

Ⅰ.
sell UK US /sel/ verb (sold, sold)
[I or T] COMMERCE, FINANCE to give something to someone else in return for money: »

sell securities/shares/stock

»

sell a car/company/house

»

The 43% owner of the company indicated that it was ready to sell.

sell sth to sb/sth »

The partners plan to sell 40% of the company to investors.

sell sb sth »

We are going to sell him our car.

sell to sb/sth »

The site could be built on if the owners decided to sell to private developers.

sell sth at $10/$100, etc. »

It raised $180 million Monday by selling 7.2 million shares at $25 apiece.

sell sth at a loss/markup/profit »

The business was sold at an enormous profit.

sell sth for $10/$100, etc. »

How much did you sell your house for?

[I or T] COMMERCE to have something available for people to buy: »

sell goods/products/services

»

On either bank of the river are specialist shops selling designer clothes, books, music and art.

»

Its products are sold in 150 countries.

»

We sell directly via a contact sales force.

»

sell online/over the internet

[I or T] COMMERCE, FINANCE to be bought in the quantities or the way specified: sell fast/well »

The watches are selling well through the group's retail outlets.

sell at $10/$100, etc. »

The stock is currently selling at 11 times earnings estimates.

sell for $10/$100, etc. »

The games console will sell for $349.

»

The company had problems with overstocking and products that didn't sell.

»

The magazine is now selling 225,000 copies a week.

[I or T] MARKETING to make people want to buy something: »

Price and delivery are only two elements of the marketing mix that sells products.

»

It's a cliche of advertising to say that ""sex sells"".

[T] to persuade someone that an idea or plan is a good one, and likely to be successful: »

He is trying to sell an idea for a TV comedy.

sell sth to sb »

The government sold spending cuts to the public as a way to get the economy growing again.

sell yourself — Cf. sell yourself
sell like hot cakes — Cf. sell like hot cakes
Ⅱ.
sell UK US /sel/ noun [C, usually singular] MARKETING
an act of selling or trying to sell a product or service: a difficult/hard/tough sell »

In spite of continuing drought conditions, artificial grass remains a hard sell.

»

Fear of unemployment make mortgage protection an easy sell.

Compare SALE(Cf. ↑sale)
an act of trying to persuade someone that something is a good idea: a hard/difficult/tough sell »

Tax breaks for developers to build more-expensive housing would be a tough sell.

[C] (also sell rating) FINANCE, STOCK MARKET advice to sell shares in a particular company from a broker: »

The broker SG Securities is moving its rating to a sell.

»

While Merrill has a neutral recommendation, we believe the shares are a sell.

See also HARD SELL(Cf. ↑hard sell), SOFT SELL(Cf. ↑soft sell)

Financial and business terms. 2012.