cross-promotion UK US /ˌkrɒsprəˈməʊʃən/ US /ˌkrɑːsprəˈmoʊ-/ noun [C or U] COMMERCE, MARKETING
► the fact of advertising related products from different companies at the same time: »
Cross-promotion between the book and film industries has been very successful.
»Even the most time-pressed business owners can attract more customers with less effort through the right cross-promotions.
► the fact of a company advertising one of its products in or on another of its products: »
The back cover of a book is often used for cross-promotion of other titles by the same author.
cross-promote /ˌkrɒsprəˈməʊt/ US /ˌkrɑːsprəˈmoʊt/ verb [I or T]
► »
The two companies have agreed to cross-promote each other's brands.
Financial and business terms. 2012.