drip marketing UK US noun [U] MARKETING
► a way of selling products or services by contacting possible customers by phone, letter, email, etc. repeatedly over a period of time: »
Drip marketing is the opposite of a marketing blitz.
→ Compare DRIP ADVERTISING(Cf. ↑drip advertising), DRIP CAMPAIGN(Cf. ↑drip campaign), DRIP METHOD(Cf. ↑drip method)
Financial and business terms. 2012.