Akademik

endorse

Transferring asset ownership by signing the back of the asset's certificate. Bloomberg Financial Dictionary

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endorse en‧dorse [ɪnˈdɔːs ǁ -ˈdɔːrs] also indorse verb [transitive]

1. LAW to sign a formal document for something that you own so that ownership changes to someone else

2. BANKING to sign your name on the back of a cheque, a bill of exchange etc so that it can be paid to someone other than the person whose name is written on it:

• The bank could not confirm the endorsed signature so stolen cheques could be cashed long before anyone realised it.

3. MARKETING if a well-known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person

4. INSURANCE to add a written condition to an insurance agreement

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endorse UK US (US also indorse) /ɪnˈdɔːs/ verb [T]

► to state publicly that you approve of or support someone or something: endorse a decision/plan/proposal »Federal safety regulators endorsed the company's decision to stop selling the product.
be endorsed by sb/sth »She has been endorsed by unions that represent nearly 4 million workers nationwide.
endorse sb for sth »The Commissioner praised the president and endorsed him for re-election.
»enthusiastically/strongly/vigorously endorse

► MARKETING to appear in an advertisement saying that you use and like a product: »The league prohibits players from endorsing products related to alcohol, tobacco, casinos, or gambling.
be endorsed by sb »The new contemporary womenswear range - endorsed by well-known actress Tania Mitchell - was launched this autumn.

► BANKING to sign the back of a cheque, bill of exchange, etc. that has your name on it in order to give permission for it to be paid to someone else: »To endorse a cheque the original payee just has to sign the back of the cheque and state the name of the person concerned.

► INSURANCE to include a condition in an insurance agreement: »The insurer can be asked to endorse the insurance certificate to confirm that driving in the performance of the employer's business is covered by the policy.

Financial and business terms. 2012.