рекл. печатные СМИ (газеты и журналы)
See:
advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media flighting, media mix, media plan, media programme, media research, media strategy
Англо-русский экономический словарь.