This Japanese fashion label presented a new and different approach to fashion in the 1980s. Rei Kawakubo, born in Tokyo, founded the company in 1973 and was the designer behind the label—one that embraced unevenness and imperfection while simultaneously creating beautiful clothing. Today, Junya Wata-nabe designs the collection.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.