Launched in 1981 by the Marciano Brothers, this hip jeans-driven company creates women's, men's, and children's apparel lines. Recognizing that in the twenty-first century its customers had grown up, Guess began to add a more sophisticated dimension to its womenswear and menswear lines.
See also Denim.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.