This practice entails the creation of window and store displays to attract shoppers to a store and to keep them interested once they enter. Understanding the psychology of customer buying habits, designing store layouts and fixtures, creating window dressings, and effectively using color, lighting, and accessories to stimulate purchasing are the key requirements for this function. Visual merchandising is part of the sales promotion division of a retail store.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.