Akademik

squeeze-and-tease
n.
The squeezing of a TV show's closing credits into one-third of the screen width to use the remaining space for promoting upcoming shows and events.
Example Citation:
"The NBC 2000 unit solved this problem by creating what is known as the squeeze-and-tease: the credits are compressed into one-third of the screen (carefully tested for borderline readability) while the remaining two-thirds is used for 'promo-tainment.' "
— James Gleick, "Technology Makes Us Faster," The New York Times, September 28, 1997
Related Words:
burn
cinemads
daypart
promo-tainment
hammock
Categories:
Marketing
Television

New words. 2013.