'Sign-master kami', also yae-koto-shiro-nushi 'eightfold thing sign-master'. A kami, son of O-kuni-nushi, mentioned in the Kokiji and Nihongi who is credited with bringing peace to the land and who when first heard of is away fishing in Izumo. These features help explain his identification with Ebisu as a deity of happiness and prosperity.
A Popular Dictionary of Shinto. Brian Bocking.