'10th day Ebisu' matsuri. A festival held at the Imamiya Ebisu-jinja in Osaka and at other Ebisu shrines. The main part, hon-ebisu is on the tenth day of the new year, with a preceding part, the 'yoi ebisu' on 9th January and the concluding 'nokorifuku' on 11th. The festival features a parade of kago or palanquins bearing geisha. Participants in the festival shout 'shobai hanjo de sasa motte' ('bring us the sasa leaves that give business prosperity') as they receive from officiants a lucky decoration made of bamboo grass (sasa).
A Popular Dictionary of Shinto. Brian Bocking.