–n.
1. a certain kind, grade, or make; the quality or kind (of goods) as indicated by a mark, stamp, or label.
2. a) a name or mark that a company uses to distinguish its goods from the goods of others; trademark.»
The store doesn't sell that particular brand of coffee.
b) a recognized identity or name, especially a commercial one.3. an iron stamp for burning a mark.
4. a mark made by burning the skin or hide with a brand.
5. Figurative. a mark of disgrace: »
He could never rid himself of the brand of coward.
SYNONYM(S): stigma, blot, stain.6. a piece of wood that is burned or partly burned.
7. Botany. a) a fungous disease in which the leaves and stems of plants appear as if burned. b) any fungus producing such a disease.
8. Archaic. a sword.
–v.t., v.i.
1. to mark by burning the skin or hide with a hot iron. In former times criminals were often branded. SYNONYM(S): sear.
2. Figurative. a) to put a mark of disgrace on; stigmatize: »
He has been branded as a traitor.
b) to single out: »Her hairstyle brands her as old-fashioned.
3. Figurative. to impress upon: »
events branded on one's memory.
–brand´er, noun.
4. to identify or label (something) with a commercial name: »
A program of the film institute was branded with the Sundance name.
Useful english dictionary. 2012.