Akademik

promotional material

noun

a message issued in behalf of some product or cause or idea or person or institution

-

the packaging of new ideas

• Syn: ↑promotion, ↑publicity, ↑packaging

• Derivationally related forms: ↑promote (for: ↑promotion)

• Hypernyms: ↑message, ↑content, ↑subject matter, ↑substance

• Hyponyms:

↑buildup, ↑public relations, ↑PR, ↑endorsement, ↑indorsement, ↑blurb, ↑ballyhoo, ↑hoopla, ↑hype, ↑plug, ↑sales talk, ↑sales pitch, ↑pitch, ↑ad, ↑advertisement, ↑advertizement, ↑advertising, ↑advertizing, ↑advert, ↑sales promotion

• Part Holonyms: ↑marketing

Useful english dictionary. 2012.