Akademik

beguile
v.tr.
1 charm; amuse.
2 divert attention pleasantly from (toil etc.).
3 (usu. foll. by of, out of, or into + verbal noun) delude; cheat (beguiled him into paying).
Derivatives:
beguilement n. beguiler n. beguiling adj. beguilingly adv.
Etymology: BE- + obs. guile to deceive

Useful english dictionary. 2012.