noun
a way of selling a company's product either directly or via distributors
-
possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores
• Syn: ↑channel
• Hypernyms: ↑marketing
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distribution channel UK US noun [countable] [singular distribution channel plural distribution channels] business
the way that a company delivers a product or service to its customers
Useful english dictionary. 2012.