noun
forceful and insistent advertising
• Hypernyms: ↑advertising, ↑publicizing
* * *
noun : aggressive high-pressure selling or salesmanship — often used with the
everyone had keyed himself up to the hard sell — Business Week
— compare soft sell
* * *
a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).
[1950-55, Amer.]
* * *
hard sell noun
An aggressive and insistent method of promoting, advertising or selling
• • •
Main Entry: ↑hard
* * *
hard sell UK US noun [singular]
a method of selling in which someone tries very hard to persuade customers to buy something
See also: soft sell
* * *
hard sell,
Informal.
1. forceful and aggressive sales techniques; high-pressure salesmanship: »
A company chairman…started a conference of big businessmen with a warning against overusing the hard sell (Observer).
2. a difficult task of persuasion.
–v.t.
to sell with forceful and aggressive techniques.
–adj.
forceful and aggressive.
–hard´-sell´er, noun.
* * *
n. a policy or technique of aggressive salesmanship or advertising
they invited 1,000 participants and gave them the hard sell
* * *
noun [singular]
1 : an aggressive way of selling something
— usually used with the
He gives every customer the hard sell.
compare ↑soft sell
2 US : something that is difficult to sell : something that others are not willing or likely to accept
Such an expensive project will be a hard sell during these slow economic times.
* * *
a method of selling that puts a lot of pressure on the customer to buy
•
Their salesmen are trained to go for the hard sell.
Useful english dictionary. 2012.