Akademik

eyewash
noun
a) A soothing medicated lotion for the eyes

Talking of being eaten by dogs, theres a dachshund at Brinkley who when you first meet him will give you the impression that he plans to convert you into a light snack between his regular meals. Pay no attention. Its all eyewash. [...] He wouldnt hurt a fly, but he has to put up a front because his names Poppet. One can readily appreciate that when a dog hears himself addressed day in and day out as Poppet, he feels he must throw his weight about. His self-respect demands it.

b) nonsense; flattery; pretentiousness.
Syn: window dressing

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