1. adjective /kɹiˈeɪt.ɪf/
2. noun /kɹiˈeɪt.ɪf/
a) A person directly involved in a creative marketing process.
He is a visionary creative.
b) Artistic material used in advertising, e.g. photographs, drawings, or video.
Have you finished the creative for next weeks email campaign?
Wikipedia foundation.