the value of a brand to the company that owns it and to possible buyers of the company. Brand equity is included as an asset on the balance sheet S of some companies, but some people think this is not acceptable because it is difficult to give an exact value to a brand:
• The company has strong brand equity in the UK, where its products are market leaders.
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brand equity UK US noun [U]
► MARKETING, FINANCE the value of a particular brand for the company that makes it: »
Brand equity is presumed to be a leading indicator of a business's future success.
Financial and business terms. 2012.