brand value UK US noun
► [U] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand: »
A company's brand value depends on its reputation.
► [U] MARKETING, FINANCE the value of a particular brand for the company that makes it
► [C] MARKETING a good quality that a company wants consumers to connect with a brand: »
This fits well with our brand values of being creative, inventive, innovative, and challenging.
»Commitment to environmental work in countries where we buy our tea is a core brand value.
Financial and business terms. 2012.