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direct sale UK US noun [C or U] COMMERCE
► a sale that is made directly to a customer, not through a store: »
The company pulled out of stores in 1994, choosing to focus solely on direct sales to customers.
► a sale that is made directly from a manufacturer to a store, not through another person or company: »
These wines are sold through wholesalers, with no direct sales allowed.
Financial and business terms. 2012.