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indirect sale UK US noun [C or U] COMMERCE
► a sale that is made through a store, not directly to a customer: »
The firm has always sold its products directly to end users - this new push into Europe, however, will be based totally on indirect sales.
► a sale that is not made directly from a manufacturer to a store, but through another person or company: »
We examined the indirect sales data from wholesalers and distributors.
Financial and business terms. 2012.