values [plural]
► the beliefs that people have about what is right, wrong, and most important in life, business, etc. which control their behaviour: »
He believed that culture and values helped hold the company together.
core/shared values »Companies that last are built on a central set of core values.
cultural/social/traditional values »The changes indicated a return to the traditional values of local management.
Main Entry: ↑value
Financial and business terms. 2012.