This is a retail store division that deals with advertising, public relations, and visual merchandising. It is headed by a promotion director whose job function is to influence the sale of merchandise or services for a store or chain of stores. These activities may include fashion shows, special events, personal appearances, advertisements (print, TV, radio, and Internet), store displays, and creating an overall image for the store.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.