Akademik

fluff
1. noun /flʌf/
a) Anything light, soft or fuzzy, especially fur, hair, feathers.

That article was basically a bunch of fluff. It didnt say anything substantive.

b) Anything inconsequential or superficial.
Syn: fuzz, puff, BS, cruft, hype, all talk, blooper, blunder, boo-boo, defect, error, fault, faux pas, gaffe, lapse, mistake, slip, stumble, thinko, ruffle
2. verb /flʌf/
a) To make something fluffy.

The cat fluffed its tail.

b) To become fluffy.

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